Setting The Price To Sell... And Still Make A Profit

The asking price you set for your home significantlyaffects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. My knowledge of the overall market and what's selling, or not selling, will prove to be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won't leave money on the table.


Here are some points to consider.


Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant on whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market the less likely it is to sell for the original price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity or in other words, a price that equates to fair market value.


Pricing your hime to sell in a timely fashion requires some objectivity. It's important that you not confuse value with cost, in other words, how much you value your home versus what buyers are willing to pay for it. Don't place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. You are better off calling me and making an appointment for me to take a quick walk-through of your home so that you can utilize me expertise in determining what today's buyer may value and what they may not.


Because time is of the essence, make it easy for the buyers. It greatly helps if you are able to remain flexible on when I can schedule showings. Also, avoid putting contingencies on the sale. For example, although a desirable move-in date would make a smoother transition between homes, it could cause you to lose the sale altogether.

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